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The Guide to Private Patients - eBook

Start Your Own Private Practice and Get The Freedom, Flexibility & Income You Deserve

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Introducing: The Guide to Private Patients

Finally! Straight Forward Information To Help You Start Your Own Private Practice

So That You Can Avoid Worry, Headaches and Wasting Money -

And Have Time to Focus On What You Do Best - Healing People

When you purchase The Guide to Private Patients, you'll get instant access to:

  • Everything you need to know to start treating your own private clients with confidence.
  • A complete and thorough eBook to help you finally open the private practice of your dreams and get the freedom, flexibility and income you deserve.
  • Templates, checklists and sample forms to help you get organized, stay organized and stay on top of everything you need to do.
  • An accelerated learning system. You can take time to figure out everything on your own or speed up the process of starting your own private practice so that you're able to start when you're ready.

You got into your profession because you wanted to help people.

After you finished grad school and got your first job, you began to experience some frustration about how much time is spent doing non-clinical tasks and how little control you have over the the things that could make a big difference for the people you work with.

Rather than spending time truly helping people, you're going to IEP meetings, drowning in documentation and either under or over-treating clients with little clinical flexibility or control.

Also, you're exhausted.

You thought this career was supposed to have flexible hours and solid salary but you're putting in extra hours at night and on the weekends and aren't being rewarded for it.

Your work / life balance is terrible and although you still love your profession, you're beginning to dislike your job.

Imagine if there was a way to work with only your favorite patient population, during hours that worked for you and your family and you were financially rewarded for your value and expertise.

That would be great, right?

It turns out, there is a brand new program to teach you how to start your own private practice by treating private clients "on the side"..

"When I left my job 6 months ago, it was a very sad but very much needed transition. I had no idea what I was going to do next but knew where my passions were. As I read your book, I felt encouraged that so many other had taken this leap...why not me? I am so humbled and grateful to say that my practice has taken off and I am moving into my own physical location this week! Now, on to the world of insurance!"

- Chelsey W., Occupational Therapist Paper Plane Therapies

Your Instructor

Jena H. Casbon, MS CCC-SLP
Jena H. Casbon, MS CCC-SLP

Jena H. Casbon, MS CCC-SLP is a Speech-Language Pathologist and private practice consultant in Boston, MA. By day, she treats adult survivors of stroke and traumatic brain injury. After hours, she teaches regular clinicians how to start their own private practices by treating their own private clients "on the side."

She is the founder of The Independent Clinician author of The Guide to Private Patients and The Guide to Creating a Web Presence for Your Private Practice.

I didn't realize I was unhappy at my job... at first.

I worked in the outpatient department of a premiere rehabilitation hospital in Boston. My patients were interesting and complex. My colleagues were smart. It was the perfect job for a young clinician.

After working there for a while however, I realized how little control I had.

I had no control over what types of clients I treated or how long I treated them for (due to insurance restrictions.) Although I worked in an important hospital, the salary was low and bonuses or raises weren't guaranteed.

My restlessness about the job increased. I wasn't ready to leave but I wasn't sure how long I could stay.

One day I realized something...!

I realized that two of my colleagues had their own successful private practices "on the side."

I didn't know that was an option!

To me, private practice was something that you did full-time, in rented clinic space with employees and magazine subscriptions!

My colleagues were treating private clients "on the side" of the job at the rehabilitation hospital.

They only treated their ideal types of clients and kept their expenses down by treating in the client's homes. And they were getting paid very well.

After I expressed an interested in starting my own private practice "on the side" too, they took me under their wings and taught me everything I needed to know to get started.

Everything changed - for the better

Within a few months, I started with one private client, then two, then three. I worked with clients in their homes in the early evenings and on weekends.

Being able to use the client's natural home environment was ideal in helping them make more progress. Also, they family members tended to be more involved, which helped them even more.

I felt like I was finally being [financially] rewarded for my clinical expertise.

My job satisfaction increased. I felt in control of my personal and professional life for the first time... ever.

I haven't looked back!

I started treating private clients in 2006 and am still going strong ten years later.

Having the ability to work with my ideal clients (adult survivors of stroke and traumatic brain injury) and set hours that work for myself and my family are amazing.

I can set my own hourly rate (even increase it when it makes sense to).

Overall I have greater work / life balance and career satisfaction.

There is a different level of personal and professional responsibility and satisfaction that occurs when you treat private clients. It's simply wonderful!

My Dedication to Private Practitioners Stems from

Wanting To Help More Clients

I remember when I first found the field of Speech-Language Pathology. There are so many people in this world who hate their jobs. I've always considered myself lucky to have found a career that I love.

There is no greater gift than the ability to help people communicate with family, friends and members of their community. While my job isn't easy, it continues to be rewarding each and every day.

A few years after I started treating private clients, I found a new population to help - my fellow clinicians.

I've been helping speech-language pathologists, occupational therapists and physical therapists achieve their private practice dreams since 2008.

From answering simple questions via email or in the SLP Private Practice Beginners Facebook group to writing books, creating courses and hosting webinars, the transformations that I see are incredible. People are happy and excited about their new lives.

It all comes full circle.

By helping more clinicians, in turn, I am able to help more clients and families get the therapy they need to improve their lives. Private practice is a win-win-win for everyone involved - and my dedication to helping both beginning and established private practitioners is unwaivering.

And now I want to help you too.

5 Mistakes People Make Before Starting Private Practices

1. They wait too long.

Most people think that you have to wait until the end of their career to start a private practice. It's simply not true.

While yes, you need to have enough experience to provide value to private clients, that value can come though working for several years, taking advanced training courses (ex. PROMPT, LSVT) and keeping up with research and new treatment techniques.

Another reason why people wait to start a private practice has to do with confidence. Are you waiting to become confident enough to start your private practice?

Here's the truth, confidence comes through doing and taking action, not gathering information and dreaming.

2. They think they need to quit their jobs.

I used to think that private practice was all or nothing and that to "leap into private practice" meant quitting your job and working like a dog to build your practice. That's too risky!

The best (and safest!) way to get started in private practice is to start by treating private clients "on the side" of your regular job. That way, you'll still have steady income and benefits while you're growing your practice.

At some point, you may choose to quit your job and go private full time - or you may not! It's up to you :-)

3. They are too overwhelmed to get started.

Anytime you start something new, you need to break it down into smaller action items and tasks, from planning a wedding to running a marathon.

The good news is, if you start a small private practice and build at a comfortable rate, you won't get overwhelmed.

Most people get overwhelmed when they don't have a handle on where they've been and where they're going. Today, it's easier than ever to access the information you need to get started the smart way.

I get it - you may feel like you're too tired and busy to take on something new and I certainly understand that. If you try to figure all of this out on your own, it's going to take you even more time to finally get started.

4. They are worried about the risk involved.

Every new business venture is risky. I think that most clinicians are worried about two things: failure and losing their license.

Now, I'm not saying that these aren't valid and real concerns, but if you take the steps necessary to protect yourself, your clients and your business, the changes of those fears coming true are greatly reduced.

A lot of clinicians are worried about the start up cost. If you're treating clients out of their home, you don't need to rent office space, which is a huge expense. When you're first getting started, you might not be able to comfortably afford brand new assessments. You can often borrow or share them with fellow private practitioners.

Most clinicians can get started for less than $500. The most important early expenses are professional liability insurance (about $100/year), a documentation system (from "free" paper and locked file cabinet to online documentation systems $50/month), marketing materials ($100 - $150 for business cards, flyers, website, etc.) and assessment / therapy materials ($100-$200 depending on your patient population). Remember - all private practice expenses are tax deductible!

5. They procrastinate getting started.

How long have you been "thinking about private practice" without taking action to actually start? A few months? A few years?

Think about all of the people you haven't been able to help because you weren't ready yet. Maybe you work with kids with autism or adults who want to modify their accents. If you have expertise that you're not sharing, you're doing your clients and yourself a disservice by not sharing it.

How many people have asked you to treat privately? Two? Five? Think about all of that lost income. Likely thousands and thousands of dollars.

There is a cost of putting off your private practice dreams any longer.

I went through this process myself and since I originally founded The Independent Clinician in 2008, have helped thousands of SLPs, OTs and PTs start their own private practices.

Some have stayed small - treating a few private clients "on the side" add others have gone on to own and operate large brick and mortar private practices, some have several locations!

The best thing about private practice? It's yours.

You can operate your private practice according to your needs and the needs of your clients.

This is the Resource You've Been Searching For

The Guide to Private Patients helps clinicians looking to start a private practice get the flexibility and freedom they need - while doing the job they love.

Finally, a thorough resource to help you establish your private practice while making sure you don't miss any steps.

Who is The Guide to Private Patients for?

This book is for you if...

  • You're a speech-language pathologist
  • You're an occupational therapist
  • You're a physical therapist
  • You want to finally start the private practice of your dreams
  • You want to have a flexible schedule
  • You want to treat private clients but don't have the time or energy to figure out how to get started on your own
  • You have a few extra hours a week
  • You want more control over your clinical decision making
  • You're interested in helping more clients while making more money
  • You want to be able to work from home or part-time
  • You're another allied health professional (I have had several art therapists, therapists and social workers purchase as well.)

The course if not for you if...

  • You already have an established private practice
  • You have been treating private clients for a while and are beyond "beginner" level
  • You're not a "go getter" and ready to work hard to start and grow your private practice

Frequently Asked Questions

What if I haven't started treating private clients yet?
This book was created for you! The Guide to Private Patients is ideal for people who are in the research and/or "getting started" phase of treating private clients.It's also appropriate for people who have already started and want to make sure they didn't miss a step.
What if I only want to treat private clients "on the side?"
This book is perfect! I started by treating private clients on the side and that is what I recommend to everyone getting starting.Quitting your job to then start your private practice is incredibly risky. Start by treating a few clients "on the side" of your regular job. Now, if you want to have a large, bustling, brick and mortar private practice, that is a fantastic goal... for later. This book will help you start your journey to private practice.
Is The Guide to Private Patients good for people who already have a full-private practice?
No. The Guide to Private Patients is best for clinicians who are just getting started, whether they are still researching or have started treating a few clients.
Can I read the ebook on my iPad? Kindle?
Yes!The ebooks are PDF documents, which can be read on any computer, Kindle or tablet. I highly recommend opening the PDF document in the Kindle or iBooks app on iPads OR following these instructions: http://www.wikihow.com/Add-a-PDF-to-a-Kindle
What if you have questions before (or after) you purchase?
Just shoot me (Jena) an email. I'll get back to you ASAP  -->  independentclinician @ gmail. com


  • Your Path to Private Practice: Step-by-step information covering every single detail
  • Chapters that cover lessons on everything from minimizing risk to specializing to earning a steady income
  • The exact process I personally used and have recommended to thousands of private practice owners
  • ALL of the forms and templates you need to get (and stay!) organized


Your purchase of The Guide to Private Patients will not only give you access to all six regular modules, two advanced modules, written information and videos, but you'll also get tons of bonus content. Including...

1. Getting Started Checklist

Want to make sure you complete every step (and don't miss one?) The Getting Started Checklist will help you know exactly where you are in the process of starting your private practice.

2. Guide to Organize Your Finances

You're a helping people person and not a business person. So am I. Organize your income and expenses to make filing for taxes MUCH simpler. Save your invoices, log your expenses and show your CPA these forms. He/she will thank you!

Learn how to make your own Tax Organization Binder!

3. Liability Insurance Primer

Don't treat private clients without professional liability insurance - it's not worth the risk! This is a short but sweet primer that clearly outlines what liability insurance is, what several popular insurance companies are out there and which companies both myself and organizations such as ASHA, AOTA and APTA recommend.

4. Sample Clinical Documentation

Almost every day I get emails from clinicians asking questions like, "What forms should I have clients fill out?" or "How do I document my services?" Use these forms to neatly organize your patient information. These sample clinical documentation forms will save you time and worry and are available in MS Word format so that you can customize them to fit your specific needs.

5. The Guide to Naming Your Private Practice (Included for a Limited Time Only!)

Coming up with the perfect name is a step in the private practice process that tends to overwhelm many clinicians. I'll teach you how to pick a name that works now (and for the future!) and how to make sure it's not already taken.

6. Lifetime Access and Free Updates to the Course

I regularly check the course to see if there's anything I should add or improve. You will always have access to the most up to date information and strategies - for free!


  • The Ability to Set Your Own Schedule
  • Be in Control of Your Earning Potential
  • The Ability to Make Your Own Clinical Decisions
  • Have More Flexibility in Your Work / Life Balance
  • Increased Job Satisfaction
  • Provide Quality Care for Your Clients

I have been in private practice since 2006 - and I haven't looked back.


The Guide to Private Patients and all Bonus Material is downloadable and instantly accessible after purchase. The content is concise but complete and broken down into 8 chapters to help you build up your practice in a manageable way.

When you purchase, you will receive your unique log in and password to access the materials.

You'll get lifetime access to the material.

Let's allow you the opportunity to help more people - on your own terms

Let's get more control back in your life - from your schedule to your income

Let's stop dreaming and start doing

Let's go through this process together

Let's make you a private practitioner!

On the fence?

Here are four real concerns you may have:

1. Can’t afford it right now?

I know that you have a lot of financial responsibilities at the moment. It doesn't help that you probably haven't gotten a raise or a bonus lately (or ever!)

The Guide to Private Patients isn't cheap. With the course, you get the information you need to start your own private practice. That's valuable content!

For the price of just 1-2 private sessions, comes the opportunity for unlimited income.

If you've been asked if you treat private clients and had to say no, think of the thousands of dollars in lost income you've already missed out on.

I am not looking to cause financial hardship - but if treating private clients is something that you really want to do, if you agree that it is something that would help your family, your job satisfaction and your clients, stop using the excuse that you can't afford it. Trust that you will be shown a way.

2. Not sure if you're ready yet?

Start before you’re ready.

But Jena, I’m not ready!

Let me explain.

I bet you’ve been thinking about private practice for a while now. Maybe you’ve been asked by a parent or friend, “I really need to find a private therapist. Do you know one?"


“Do you treat private clients?"

And you’ve had to say no - because you don’t. You weren’t ready yet.

And now months or years have gone by - and probably you still don’t feel ready.

Instead of continuing to say, “I’ll do it next month - I just need to get all of my ducks in a row first!” take steps to line up those "ducks" so that you can stop feeling so overwhelmed - and stop procrastinating.

Because you could keep procrastinating for several more months or even years!

Each month that goes by - or each potential private client you say to, means:
  • lost income
  • lost confidence
  • lost clinical gains

At some point you have to stop worry about being ready and just get started.

Once you have access to the knowledge you need and actually start, you will see the path to private practice that is right for you.

Thinking about private practice will not result in having a private practice.

Once you start, all of the pieces will fall into place.

But you have to start in order to ever have the private practice of your dreams.

3. Not sure if you have enough time?

Not sure if I have time right now? "Not having the time" can mean one of two things:

You don't have time to treat private clients.


Either you don't have time to go through the material.

People who have an extra hour or two a week can work with 1-2 clients and generate thousands of extra dollars each year. If you only have time for 1-2 clients, you can focus on them - which frees up time you would otherwise have to spend on marketing, etc.

If you don't have time to go through this resource, then that's another issue. I know that you're overworked and overtired.

And it's not your fault.

I'm trying to help you get out of the spinning wheel and create a life where you have more time.

You can't buy more time, it's true. But you can buy information that when applied, can lead to significantly more time... And income.

Working even part-time in private practice can allow you to reduce your hours and significantly increase your income.

4. Feel like you can find the info elsewhere?

Absolutely, there is plenty of information out there. There are resources available through ASHA, AOTA, APTA.

There are blog posts and podcasts. There are Facebook groups.

There is information all over the place.

And that's the problem. Most clinicians I know are short on time (see question above).

You can absolutely figure out how to do this by figuring it on your own. I did! But guess what? It took years! If you're short on time, years is too long.

The Guide to Private Patients has 8 chapters. It's complete but concise and clearly laid out into steps through the entire process. There are checklists and action items to keep you organized and moving forward.

Honestly, The Guide will save you time and money.

What if it's not what I expected?

If you are not satisfied for any reason I will refund 100% of your purchase price, guaranteed.

No questions - no hard feelings.
You are 100% safe to try this out. That’s all I’m suggesting.

Just enroll in the course and see if it includes the info you need to get started. If it does, you’ll be delighted - and I think that’s exactly what’s about to happen. If for some reason you’re not delighted with the info you need to be your own independent clinician, then just let me know - and you get all your money back.

Now you know how I can help you.

How I've helped thousands of others start treating private clients one by one.

They've built their private practices to their desired level, helped countless clients and their families and enjoyed increased levels of personal, professional and financial success. I've shown you the proof that it worked for me... for others... and it will work for you too.

You know that with the 100% satisfaction guarantee, you are 100% protected and safe.

If you've always dreamed of having a private practice - the only thing standing in the way between you and your dreams is action.

Take that first step.

Even if you're not sure when you'll start - knowing what the first steps are will help lessen your anxiety, boost your confidence and allow you to flourish as an independent clinician.

Get started now!